Fran Biderman Gross

Fran Biderman-Gross gets people noticed so that their true potential can be revealed. As the CEO and founder of Advantages, an award-winning New York–based end-to-end communications agency, she leads her clients on an invaluable journey of brand discovery that reveals their personal and organizational 3 keys: Purpose, Values, and Story.

Fran’s firm Advantages is a paradigm for the 3 keys as their shared values are infused into every action with their clients and every project is an opportunity to demonstrate how to bring purpose forward into marketing, branding, leadership, and culture. Since 1992, Advantages has blossomed from a local printing business to an international firm serving clients around the globe. Advantages is an Inc. 500 company, and has been named one of Inc.’s 50 Best Places to Work. Advantages’ client work consistently garners industry awards and recognition. Fran is an Executive Board Member of the Queens Chamber of Commerce, Women in Print, and the Charna Radbell Foundation, and is an active member of the Entrepreneurs’ Organization. She frequently lecturers at universities and is a sought-after speaker at entrepreneurial, women and industry-focused conferences and events. She graduated from MIT’s Entrepreneurial Master’s Program and Goldman Sach’s 10,000 Small Businesses program. She lives in New York with her Tony Award–winning husband, Yeeshai Gross, and their family.