Linda Früh

Linda Früh is an experienced professional with a strong background in product and commercial leadership. Currently serving as the Chief Product & Commercial Officer and Chief Digital Officer at Advanzia Bank S.A. since April 2018, Linda transitioned from a senior role in business engineering. Prior experience includes key positions at Wirecard, where roles spanned from Head of Platform Development & Innovations PSP to Senior Product Manager between May 2007 and March 2018. Earlier career milestones include marketing and public relations roles at SHS VIVEON AG, SCM Microsystems GmbH, and Dazzle Europe GmbH. Linda holds a degree in Marketing from BAW München, focusing on strategic marketing, product management, and market analysis.