JW

Jeana White

Vice President Of New Ventures at Adventure Ready Brands

Jeana White has a diverse and extensive work experience in various leadership roles. Jeana is currently the Vice President of New Ventures at Adventure Ready Brands, where they focus on driving growth through new product development and innovative marketing. Previously, they were the President of Porch Dog Ventures, providing organizational and marketing solutions to businesses and non-profits. Prior to that, they held multiple roles at UST Brands, including General Manager and Executive Vice President of New Business Development, where they played a pivotal role in brand growth and operational improvements. Jeana also served as the Director of Sales and Marketing at W.S. Badger, where they brought stability and scalability to the family-run business. Their career started at Eastern Mountain Sports, where they held various leadership roles and gained experience in customer service, retail management, merchandising, eCommerce, and strategic planning. Overall, Jeana's work experience showcases their expertise in driving growth and building brands in the outdoor adventure industry.

Jeana White holds a Bachelor of Arts degree in English and French from Michigan State University.

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