Alex Balcells Marco

Alex Balcells Marco is a seasoned professional with extensive experience in technology and business intelligence. As the Chief Executive Officer and co-founder of Adver2Play since January 2017, Alex has spearheaded the development of a geolocation-based advertising platform that integrates AdverGaming and Augmented Reality. In addition to freelance consulting in information technology, Alex has held roles such as Chief Technology Officer at United Gamers, Advisor at Llitor Estudios S.L., and Tutor for the Aula de Emprendedores program at Fundación Prevent. Prior to these positions, Alex served in various capacities focused on business intelligence and digital transformation at Servihabitat, Accenture, and everis. Alex holds a Master's degree from IE Business School and a Bachelor of Science in Computer Engineering from Universitat Ramon Llull, with engineering studies completed at La Salle BCN.