With a proven track record in B2B technology marketing in agency and in-house roles, prior to joining Adverity in 2019, Durnford-Smith established and scaled the marketing function at a successful UK-based technology consultancy that was recently acquired by a global IT services provider and investment firm. Previously Adverity’s VP of marketing and growth, her new role as CMO sees her responsible for driving new global marketing strategies for the business as it continues to expand.
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