João de Sousa Aroso

Founder & CEO at advertio

João de Sousa Aroso has a diverse work experience in various roles and companies. João is the Founder & CEO of Leadzai since 2017, where they focus on empowering businesses to grow online through a customer acquisition platform. João is also a Board Member at Siinda since 2022, a leading European non-profit association that fosters partnerships in the local search, digital advertising, media, and mobile sectors. João has served as a Non Executive Director at Oscar since 2019 and at proGrow S.A. since 2016, where they contribute to shareholder relationships, strategic planning, and venture capital. João has also held the position of Executive Board Member at Páginas Amarelas from 2013 to 2015, where they focused on turning around the declining business and managed various aspects of the company. Before that, João was the Founder & CEO of DUE, S.A. from 2009 to 2015, where they led the company's general management, product development, and achieved steady year-on-year growth.

João de Sousa Aroso has a diverse educational background. In 2021, they attended Esade for a professional education program in Moonshot Thinking for Entrepreneurs. Prior to that, in 2017, they completed a professional education program in Business Strategy from Wharton: Competitive Advantage at The Wharton School.

In 2009, João obtained a Bachelor of Science (BSc) degree from The London School of Economics and Political Science (LSE), majoring in Economics. Before their university education, they attended the Deutsche Schule zu Porto (Oporto German School) from 1991 to 2005, where they completed their high school education.

Additionally, João de Sousa Aroso holds a certification in CMMI from the Software Engineering Institute at Carnegie Mellon University, although the specific details about when the certification was obtained are not provided.

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Timeline

  • Founder & CEO

    May, 2017 - present