A demonstrated history and broad knowledge working across production and post-production, spanning 15+ years. Specialising in production of commercials, short and long-form content and for the last 8 years, focusing on international adaptation for Smoke & Mirrors and parent company, Williams Lea Tag, working across many global brands and creative agency partnerships.
Embracing every step of her career from a Runner, through to Producer, and onto Director of Broadcast Operations, before recently joining the team at APR.
Responsible for overseeing marketing services broadcast operations; managing executive producers, business affairs and operator teams; engaged in transformation projects including the design and implementation of the operating model; review of workflows, technology, systems, processes and appropriate work-share into global production hubs, to deliver optimal efficiencies.
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