Russell joins APR with over 28 years of experience in advertising content production. Russell began his career as a creative, before transitioning into production operations. He has built and managed production facilities in the UK, USA, and India. Initially working within creative agencies, including TBWA\Chiat\Day and J Walter Thompson, he transitioned to working for decoupled production houses: Hogarth, then Tag, and most recently Publicis Production.

Equally at home designing onsite cross-functional teams and offshore scalable solutions for the US and global clients, his creative background and passion for operational efficiency means he's always looking to deliver best-in-class production solutions that balance cost savings against the highest quality content. Russell has extensive experience managing teams and P&Ls across a broad range of clients in the pharma, CPG, retail, beauty, and technology verticals. He has also been a key member of Tag’s new business team, pitching, pricing, and developing solutions in new business opportunities, and implementing new business wins.

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