Viv Amatuzzi

Viv Amatuzzi is a seasoned professional with extensive experience in conversion rate optimization and creative services. Currently serving as Senior Director of CRO at Dentsu International since February 2020, Viv previously held roles as Director of CRO and Conversion Rate Optimization Strategist at Spinutech and Cro Metrics, where a strong focus was placed on data-driven experimentation and A/B testing strategies. Prior experience includes Creative Services Manager at Trunk Club, where optimal creative processes were defined, and significant work as a Senior Creative Services Specialist at Netflix, where efforts in A/B testing led to advancements in personalized content delivery. Viv's career also includes positions at Sony DADC and Sony, managing projects and digital publishing art across various international marketing campaigns. Educational credentials include a BA in Electronic Media Management from California State University, Northridge, and a BA in Film Production from San Francisco State University.