Advertising Research Foundation (ARF)
Byron Valverde is an accomplished professional in the advertising and media industry, currently serving as Vice President of Advanced Advertising & Media Partnerships at 605 since January 2021. With extensive experience in sales and business development, Byron has held roles including Sr. Director and Director of Sales for MVPDs & Programmers at 605, Director of Business Development for Advanced TV at Throtle, and Manager of Business Development at Spectrum Reach. Byron's career also includes a position in Advanced TV Ad Sales & Business Strategy at Univision Communications Inc. and experience at NYC Health + Hospitals, where skills in Lean Six Sigma and problem-solving were developed. Byron is involved with the Advertising Research Foundation (ARF) as a Young Pro and holds a Master’s Degree in Science from Monroe University and a Bachelor’s Degree in Sociology from Queens College.
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Advertising Research Foundation (ARF)
Advertising Research Foundation creates research for advertisers through events, education, and networking. The Advertising Research Foundation (ARF) is the only organization that creates and curates objective, original research through education, events, and networking for advertising practitioners.