Advertising Research Foundation (ARF)
Joe Plummer is an experienced professional in the fields of advertising and branding, currently serving as an associate at OlsonZaltman Associates since 2008, where the focus is on deriving deep consumer insights for strategic consulting. Additionally, Joe has held the position of advisor at Media6degrees and works as an adjunct professor at Columbia Business School since 2004. Previously, Joe was an executive vice president at McCann Erickson Worldwide from 1996 to 2005 and served as vice chairman at DMB&B from 1989 to 1995. Joe Plummer earned a degree from The Ohio State University between 1963 and 1967.
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Advertising Research Foundation (ARF)
Advertising Research Foundation creates research for advertisers through events, education, and networking. The Advertising Research Foundation (ARF) is the only organization that creates and curates objective, original research through education, events, and networking for advertising practitioners.