Advertising Research Foundation creates research for advertisers through events, education, and networking. The Advertising Research Foundation (ARF) is the only organization that creates and curates objective, original research through education, events, and networking for advertising practitioners.

Advertising

Marketing

News & Journalism

Advertising Research Foundation (ARF)

Barocci Robert

Emmanuel Probst

Edmund Jessup

Usman Raza

Sharon Sperling

Joe Plummer

Byron Valverde

Ar Vishunu Varthan

Nikole Tenbrink Mpa, Cae

Gwen la Fantasie

Rachael Mark Feigenbaum

Kristin

Jessica Toothill

Ali Hassan

Elyssa H Rubin

Michael Heitner

The Research and Analysis Team at the Advertising Research Foundation (ARF) conducts in-depth studies to generate valuable insights into advertising effectiveness and consumer behavior. They curate and review original research, collaborate with scholars and industry experts, and utilize data analytics to inform best practices in advertising. Through their work, they empower advertisers with evidence-based knowledge that enhances strategic decision-making.

Research and Analysis Team

Leadership Team

Marketing and Communications Team

Research and Analysis Team

About

Team members

Other teams at Advertising Research Foundation (ARF)

Leadership Team

Marketing and Communications Team