Advertising Research Foundation (ARF)
Deepak Garg, Ph.D., is a Senior Data Scientist at the Advertising Research Foundation (ARF) since January 2020, focusing on AI model development, web dashboard deployment on GCP and Heroku, and biometric data analysis using mixed effects modeling. Previously, Deepak served as a Data Scientist where Marketing Mix Modeling (MMM) was utilized to correlate sales with advertising expenditures. Prior experience includes roles as a Predictive Analyst at Farmers Insurance, Graduate Student Researcher at UCLA with work in thermal simulations in collaboration with NASA, Research and Teaching Assistant at Purdue University, Project Executive at Indian Tobacco Corporation, Engineer Trainee at MECON LTD, and FEA Engineer at Avec Bois Pvt Ltd. Deepak holds a Ph.D. in Mechanical Engineering and has multiple degrees in Aerospace Engineering, Engineering, and Naval Architecture, along with ongoing certification in Market Optimization and Insights from New York University.
Advertising Research Foundation (ARF)
Advertising Research Foundation creates research for advertisers through events, education, and networking. The Advertising Research Foundation (ARF) is the only organization that creates and curates objective, original research through education, events, and networking for advertising practitioners.