Alix Richou

Alix Richou is currently the Business Unit Manager and General Director of Club Français du Vin, My Vitibox, and Prodégustation at AdVini, where they focus on operational and strategic management for the brands. Previously, Alix served as a development manager at Glowria Box, leading the transition and optimization of the e-commerce operations. Their extensive experience includes roles in product management and customer marketing at companies such as Bayard and Baron Philippe de Rothschild France Distribution. Alix holds a Master’s degree in Management des Entreprises from IAE Paris - Sorbonne Business School and a professional certification in strategic management from CEGOS.