Marie Lainé

Marie Lainé is a seasoned media strategist and team leader at ADVISO since September 2021, specializing in developing tailored strategies for client business needs and conducting digital audits. Responsibilities include supervising media operations, optimizing campaigns, and fostering industry relationships. Earlier experience encompasses roles at FidelitiX as an advertising operations specialist, where Marie Lainé managed the execution of digital campaigns and data analysis, and at QUINTUS, coordinating project activities and client relations. Education includes a Master’s degree in Marketing Communication from Université de Sherbrooke and a Bachelor's degree in Business Administration with a focus on Marketing and Human Resources from HEC Montréal, complemented by exchange studies at Universidad Carlos III de Madrid. A deep understanding of various ad tech tools and platforms is demonstrable throughout career experiences.