adviso
Marie Lainé is a seasoned media strategist and team leader at ADVISO since September 2021, specializing in developing tailored strategies for client business needs and conducting digital audits. Responsibilities include supervising media operations, optimizing campaigns, and fostering industry relationships. Earlier experience encompasses roles at FidelitiX as an advertising operations specialist, where Marie Lainé managed the execution of digital campaigns and data analysis, and at QUINTUS, coordinating project activities and client relations. Education includes a Master’s degree in Marketing Communication from Université de Sherbrooke and a Bachelor's degree in Business Administration with a focus on Marketing and Human Resources from HEC Montréal, complemented by exchange studies at Universidad Carlos III de Madrid. A deep understanding of various ad tech tools and platforms is demonstrable throughout career experiences.
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adviso
Adviso is strategic expertise firm with over 100 experts that leverages data to help local and international companies optimize and customize customer relationships and experiences, from acquisition to loyalty. For over 20 years, Adviso has stood out by providing clients with insights to guide their decisions, and tools to ensure their long-term growth. Accessible, caring, and eager to share their knowledge, our independent experts are on a mission to help clients succeed and contribute to our collective prosperity.