Lucía Casas García has a strong background in CRM and business analysis, currently serving as Responsable de CRM y análisis de clientes at AEDAS Homes since October 2023. Previously, at Banco Caminos from March 2019 to October 2023, Lucía worked as Especialista CRM and business development analyst, focusing on CRM actions to enhance customer relationships through data analysis and modeling. Before that, Lucía was a financial accountant at Bancofar, S.A. from December 2015 to March 2019, handling payment structures and invoice management. Educational qualifications include a Master's in Online Marketing and E-Commerce from EAE Business School, a specialized Excel course from CEF Centro de Estudios Financieros, and a dual degree in Business Administration and Tourism from Universidad Rey Juan Carlos.
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