Partnerships and Activation

The Partnerships and Activation team at AEG Europe is responsible for identifying, securing, and managing strategic partnerships that enhance the value and experience of AEG's live events. This involves collaborating with brands to create unique sponsorship opportunities, ensuring that partner activations are seamlessly integrated into events, and maximizing the visibility and impact of partnership activities across AEG's venues and festivals. The team works closely with internal stakeholders and external partners to deliver memorable experiences for fans while driving commercial success.