Francisco Gomez

Francisco Gomez is an accomplished marketing professional with extensive experience in retail marketing, digital strategy, and e-commerce across various industries. Currently serving as Senior Head of Retail Marketing & Loyalty at Aena, Francisco oversees the implementation of marketing and loyalty strategies across over 40 airports. Prior roles include Digital Manager and Global Marketing Digital & Innovation Manager at Dufry Group, where significant achievements included the development of comprehensive digital strategies and successful e-commerce initiatives at 25 airports. Francisco's previous experience encompasses leadership positions at VIVE LAB, Nut Comunicación Digital S.L., entradas.com, EGEDA US INC, AMC Networks, and EMI Music, showcasing a strong background in digital transformation and brand development. Educational credentials include an MBA from INSEAD and IE Business School, along with a Bachelor of Law from Universidad Complutense de Madrid.