Eric Jafari

Eric Jafari currently serves as Managing Director at AENDRE Limited since October 2023. Previously, Jafari co-founded and was Creative Director for the Locke brand at Locke Hotels, where brand creation and oversight were primary responsibilities from January 2016 to October 2023. Jafari was also Chief Development Officer, Creative Director, and Co-Founder at edyn, contributing to the establishment of a global network of serviced apartments and aparthotels. Jafari has held various leadership roles, including Board Advisor for The Boutique Lifestyle Leaders Association and Co-Founder of Birch. Additionally, Jafari founded Urban Villa and Union Hanover, focusing on real estate investment and development in hospitality. Prior experience includes serving as CEO of BridgePoint Ventures, specializing in equity for property development. Jafari began career as VP of Sales & Marketing at WebCage.Net. Educational credentials include a degree in Business Administration with a focus on International Management & Marketing from California Polytechnic State University-San Luis Obispo.