Michelle McLoughlin

Michelle McLoughlin is an experienced professional in consumer insights and research, currently serving as the Head of Consumer Insights at Aer Lingus (IAG Group) since December 2011, where prior roles included Head of Insights & Analytics and Consumer Insights Specialist. Michelle's background includes significant positions at Ipsos MRBI as Associate Director, managing extensive qualitative and quantitative projects, and earlier roles as Senior Research Manager at D&M Research, Market Research Consultant at New Focus Research, and Office Manager at Acoustic Logic Consultancy. Additionally, Michelle contributed to the Youth Suicide Prevention Strategy Group in Australia as a Social Researcher and served as a Research Assistant in multiple organizations, including the National Disability Authority and ESRI. Michelle's educational qualifications include a Professional Diploma in Customer Experience from The CX Academy, a B.A. in Economics & Sociology from Maynooth University, a H.Dip in Statistics from Trinity College Dublin, and a Master's in Social Science, Research Methods from University College Dublin.