Fernando Esqueda Ruiz

Fernando Esqueda Ruiz has extensive experience in commercial leadership within the travel and distribution sectors. As the Latin America Regional Director at Aeromexico since May 2013, Fernando leads the Latam commercial team and has held various key roles, including Regional Director for Central America & Caribbean, Travel Stores General Manager, and Travel Stores Commercial Strategy Manager, focusing on sales optimization and franchise development. Prior to Aeromexico, Fernando worked at Grupo Rubrica from March 2009 to April 2013 as KAM & Distribución Nacional, where responsibilities involved developing strategies for premium client relationships. Additionally, Fernando co-founded and directed CONFI, a wholesale stationery company, from September 2005 to September 2010, overseeing the establishment and administrative processes of the business.