Mario Vivanco

Mario Vivanco currently serves as the Head of the in-house Creative and Social Media Agency at Aeromexico, overseeing creative, design, social media, and production teams while managing external agencies and stakeholder relationships. Notable achievements include leading the impactful Pride 2022 campaign, which became the most viewed video on Aeromexico's YouTube channel that year, as well as launching the successful "Buen Fin" 2022 campaign that set a sales record. Previously, Mario held the position of Chief Creative Officer at Agüita de Limón, managing a 25-member creative team servicing multiple high-profile brands. Mario's extensive experience includes creative directorships at Cheil México and Young & Rubicam, where notable work involved managing teams for various industries and driving significant brand growth. Mario began the career as a Junior Copywriter at Saatchi & Saatchi after earning a Bachelor’s degree in Communication from Universidad Iberoamericana and a Summer Certificate in Cinematography and Film/Video Production from New York University.