Mats Hellerud

Mats Hellerud is a seasoned professional with extensive experience in the sports and outdoor equipment sector. Currently serving as a Prosjektøkonom at AF Gruppen since August 2021, Mats previously held the position of Key Account Manager at Garmin International from January 2013 to August 2021, where responsibilities included managing the sports segment, strategizing product development, and executing marketing campaigns. Prior roles include Field Sales at Garmin, focusing on customer relations and campaign execution, and Sykkelmekaniker at Soon Sports, contributing to bicycle repair and assembly. Mats began a career in operations as Verkstedsjef at XXL Sport & Villmark, overseeing workshop management and sales in the ski and bicycle departments. Mats holds a Bachelor's degree in Business Administration from BI Norwegian Business School, completed in 2021.