Ines Ferreira is an experienced marketing and communication specialist with a strong background in business analysis and strategic planning. Since May 2018, Ines has worked at Affidea as an Especialista em Marketing e Comunicação. Prior to this role, from July 2006 to November 2018, Ines served at IMI - Imagens Médicas Integradas as Responsável de Marketing e Comunicação, where responsibilities included creating and implementing communication and marketing plans, as well as conducting market studies. Ines also held the position of Coordenadora de Formação, which involved establishing and managing the training department, securing accreditation from DGERT, organizing training initiatives, overseeing recruitment processes, and developing HR policies. Ines holds a degree in Strategic Communication, Organizational Communication, and Business from Universidade Católica Portuguesa, as well as a General Management course from Universidade Nova de Lisboa. Additionally, Ines has pursued further education at the University of Lisbon.
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