Affinitiv
Katie Bywater is a skilled professional with extensive experience in client success and account management. Currently serving as a Client Success Associate at Affinitiv Inc since July 2021, Katie has significantly increased the book of business by over 40% in 2022 while maintaining strong client relationships and high retention rates. Previously, Katie held multiple roles at Brandmuscle, where strategic leadership in creative ideation and day-to-day client relationship management were key responsibilities. Earlier experience includes data validation management at George Street Photo and Video, administrative support, and marketing internship roles, complemented by a Bachelor of Fine Arts in Graphic Design from Columbia College Chicago and an Associate of Arts in Theatre Arts from Valencia College.
Affinitiv
Affinitiv is a leading marketing technology company exclusively serving automotive manufacturers (OEMs), dealership groups, and individual dealers. Affinitiv enables its customers to produce, manage, measure, and optimize multi-channel communications to drive brand loyalty and increase revenue across the dealership. Affinitiv’s digital and analyticcapabilities offer an end-to-end solution that supports a consistent experience across the entire consumer lifecycle.