Affinitiv
Leigh Koulouras is a seasoned marketing strategist and executive leader with over 10 years of experience in business development. Currently serving as Senior Vice President at Epsilon since May 2019, Leigh also holds the position of Vice President of Strategic Marketing at Affinitiv Inc, where duties include developing comprehensive marketing strategies for Tier 1, Tier 2, and Tier 3 automotive sectors. Previous roles include Executive Vice President of Tier 2/Brand Partnerships and Senior Vice President of OEM Sales at Affinitiv, as well as Vice President of Marketing - Digital Media at Dealer Product Services, where significant revenue growth was achieved. Early career experiences include managing account production at Intermark Advertising Agency and directing research marketing efforts at CALITEX RESEARCH. Leigh's progressive track record encompasses innovative digital media strategies and successful market penetration techniques across multiple industries.
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Affinitiv
Affinitiv is a leading marketing technology company exclusively serving automotive manufacturers (OEMs), dealership groups, and individual dealers. Affinitiv enables its customers to produce, manage, measure, and optimize multi-channel communications to drive brand loyalty and increase revenue across the dealership. Affinitiv’s digital and analyticcapabilities offer an end-to-end solution that supports a consistent experience across the entire consumer lifecycle.