Affinitiv
Michael McCarter is a skilled Product Manager specializing in Integrations and Data Management at Affinitiv since December 2022. With a comprehensive background in project management and implementation at CDK Global from July 2015 to November 2022, Michael advanced through various roles including Manager of Implementation and Senior Project Manager for Enterprise Accounts. Prior experience includes positions as Sales Engineer at AutoAlert and Project Manager at VinSolutions, along with leadership as I.T. Director at Infiniti Motor Company Ltd. and technical roles at Sprint Nextel, TRC, and Geek Squad. Michael's education includes studies at Metropolitan Community College and Santa Barbara City College, complemented by certifications as a Certified Scrum Product Owner (CSPO) and a Certified ScrumMaster (CSM).
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Affinitiv
Affinitiv is a leading marketing technology company exclusively serving automotive manufacturers (OEMs), dealership groups, and individual dealers. Affinitiv enables its customers to produce, manage, measure, and optimize multi-channel communications to drive brand loyalty and increase revenue across the dealership. Affinitiv’s digital and analyticcapabilities offer an end-to-end solution that supports a consistent experience across the entire consumer lifecycle.