Carla Reed

Blue Cross and Blue Shield of Louisiana is a company on a mission: to improve the health and lives of Louisianians. We take that mission very seriously and apply it to everything we do. But, we also like to have fun! After all, we live and work in a state known for its joie de vivre, its great food and its friendly people. That joy for life also affects everything we do as we strive to give our members the best possible experience and the best possible outcomes. Our company was founded here in 1934 and has remained Louisiana-owned and operated. Our vision is to be the statewide leader in healthcare, improving quality, value and experience through transformation of the delivery system in partnership with providers committed to positive change, and by serving Louisianians across all major market segments by 2020. That means it’s an exciting time to be part of our family. Every day, we are seeking innovative ways (and people) to achieve our vision and stay true to our Louisiana roots. Of course, we are aware of the urgent national issues regarding healthcare affordability, the numbers of uninsured and the quality of health services rendered. Blue Cross is providing education and guidance to help shape healthcare reform legislation, but it’s also important to us to reassure our members that we are going to be here through every change, making sure they continue to have access to quality care. Blue Cross collaborates with other business and community leaders to move Louisiana to a quality-driven model of healthcare using data, patient engagement, provider professionalism and financial incentives to improve health outcomes and promote patient-centered care. Blue Cross and Blue Shield of Louisiana is an independent licensee of the Blue Cross and Blue Shield Association and incorporated as Louisiana Health Service & Indemnity Company. Blue Cross and Blue Shield of Louisiana is licensed to sell products only in the state of Louisiana.