Nerea Uriarte Bacigalupe

Nerea Uriarte Bacigalupe is an accomplished marketing professional with extensive experience in brand management, innovation, and sustainability. Currently serving as the Global Marketing Manager for Innovation & Sustainability at Affinity Petcare since May 2016, Nerea leads brand strategy and stakeholder management for the Libra brand in South West Europe, while overseeing a team aimed at driving brand growth. Previous roles at Affinity included Senior Brand Manager for Ultima, where Nerea managed the yearly Brand Plan and international projects, and Senior Brand Manager for Advance, focusing on global communications. Earlier career experience includes various marketing and sales roles at RB, specializing in Scholl Footwear, and initial retail experience as a shop assistant at Leroy Merlin. Nerea holds a Bachelor's degree in Business Management with a major in Marketing and a Master's in Executive Development (MBA) from the University of Deusto, completed in 2013.