Affinity Solutions
Jeff Anderson is a seasoned professional in the advertising and media industry, currently serving as the Senior Director of Client & Partner Success at Affinity Solutions. With a career spanning over a decade, Anderson has held various leadership roles including Independent Senior Consultant for GERSON LEHRMAN GROUP LIMITED and Co-Founder of Andersonic, a digital consultancy focused on assisting startups in the advertising ecosystem. Previous experience includes key positions at Facteus, Inuvo, Data Axle, and SITO, where responsibilities encompassed managing sales initiatives, partnerships, and programmatic solutions. Anderson's academic credentials include an MBA in Global Management from Thunderbird School of Global Management and a MS in Digital Audience Strategy from Arizona State University.
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Affinity Solutions
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Affinity is a provider of loyalty programs for financial institutions, insurance companies, and publishers in the U.S. It helps financial institutions and retailers craft precision marketing programs that drive customer acquisition, share-of-wallet, and loyalty. It drives better business outcomes for financial institutions and marketers, leveragingreal-time and secure access into where and when consumers are spending across brands, categories, geographies, and buying channels.