Affinity Solutions
Raquel Furuya Gonçalves is a seasoned professional in data engineering and analytics with extensive experience in the financial sector, currently serving as Senior Director of Financial Institutions Data Engineering & Analytics at Affinity Solutions since April 2014. Raquel has held various roles within the company, including Senior Director and Associate Director of Financial Institutions Analytics, leading projects such as predictive modeling for customer behavior and managing analytics teams to drive marketing initiatives. Prior to Affinity Solutions, Raquel held significant positions at MFS, HSBC Bank - Brasil, Pernambucanas, and Cetelem, focusing on business intelligence, CRM analytics, and market intelligence. Educational qualifications include an MBA in Marketing from FGV - Fundação Getulio Vargas and a Bachelor's degree in Statistics from USP - Universidade de São Paulo.
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Affinity Solutions
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Affinity is a provider of loyalty programs for financial institutions, insurance companies, and publishers in the U.S. It helps financial institutions and retailers craft precision marketing programs that drive customer acquisition, share-of-wallet, and loyalty. It drives better business outcomes for financial institutions and marketers, leveragingreal-time and secure access into where and when consumers are spending across brands, categories, geographies, and buying channels.