Brian Martin is an experienced marketing professional with a diverse background in brand strategy and creative direction. Currently serving as the Director of Brand Marketing at Affirm since November 2021, Brian develops innovative strategies to communicate the brand's narrative while leveraging data insights. Previous roles include Group Strategy Director at Ogilvy for IBM, and Freelance Strategy Director managing brand positioning initiatives across various agencies. Notable positions include Strategy Director at 72andSunny, leading marketing for Cheerios and Smirnoff Vodka, and Group Strategy Director at Big Spaceship, where Brian directed strategic campaigns for Samsung Mobile. Brian’s expertise extends to B2B content marketing as Director at Pandora and corporate brand marketing as Senior Director at Visa. Academic qualifications include a BA in English and Creative Writing from The George Washington University and an MFA in Writing from the University of San Francisco.
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