Hifnaz Jiffrey

Hifnaz Jiffrey is an accomplished entrepreneur and business leader with extensive experience in various sectors, including menswear, tourism, and technology. As the founder of TIMY Inc., Hifnaz focuses on creating minimalistic clothing for modern professionals. In the role of Director and Group CEO at MHC Group, Hifnaz leads multiple businesses, emphasizing operational restructuring and talent acquisition. Hifnaz also serves as Chief Growth Officer at AFI Corp and De Lune IT, significantly contributing to their growth strategies. Previously, as CEO and co-founder of Yoho Sri Lanka, Hifnaz achieved substantial business valuation increases. Hifnaz's retail experience spans over a decade at ODEL PLC in various managerial roles, where success included launching key menswear brands and driving operational efficiencies. Academic credentials include an MBA from Asia e University and a Certificate in New Ventures Leadership from MIT, complementing a strong foundation in marketing and business administration.