Shelly Balmas (Bitton) is a seasoned regulatory affairs specialist currently working at Afimilk Ltd since November 2022, providing regulatory frameworks for various company activities including product development and international trade. Prior experience includes serving as a lead auditor at the Institute of Quality and Control, focusing on ISO9001:2015 and food safety standards, and holding several roles at Sher Consulting, where responsibilities ranged from professional manager in regulatory affairs to head of regulatory affairs, offering consulting across Israel, the EU, the USA, Canada, and Australia. Shelly began a career in the food industry as a process engineer at Tnuva Jerusalem, overseeing production lines and leading quality control initiatives. Academically, Shelly holds a BSc in biotechnology and food engineering, an MBA focused on high-tech companies, and a diploma in language editing and translation from the University of Haifa.