Muhammad Salman Khalid

Muhammad Salman Khalid is a seasoned professional with a strong background in customer experience, data analytics, and marketing. Currently serving as the Manager of Client Data Services at Afiniti since March 2021, Khalid leads efforts in optimizing AI-driven customer interactions and has successfully enhanced revenue for clients. Previously, as a Senior Analytics Associate at Afiniti, key accomplishments included designing reporting modules that contributed to a notable increase in cross-sales revenue. Prior experience includes roles at NielsenIQ and Kantar as a Senior Research Executive, where research expertise was applied to customer satisfaction studies in the telecommunications sector. Khalid also held a managerial position at Tripda, focusing on marketing and strategic partnerships, and completed an internship in marketing for sanofi-aventis. Education includes a Master’s Degree in Marketing from Esade and a BBA in Marketing from the Institute of Business Administration.