APO Group
Rania El Rafie serves as the Vice President of Public Relations and Strategic Communications at APO Group since October 2020, previously holding the position of Group Account Director. Prior to this role, Rania operated as a freelance Public Relations Communications Consultant from August 2017 to October 2020, specializing in strategic communication planning aligned with corporate objectives. Rania's extensive experience includes roles as Corporate Communications and PR Manager at Abraj Misr Co., PR Account Director at Ketchum, and various freelance marketing positions, with a strong focus on media relations, CSR strategy, event management, and editorial writing. Rania holds a Bachelor's degree in Business Administration, specializing in Marketing and Advertising, from the American University in Dubai.
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APO Group
APO Group provides turnkey solutions that empower companies to grow their business on the African continent. Since 2007, APO Group has utilised its knowledge of and strong relationships across Africa to help companies flourish by communicating their stories. Our clients have developed over the years and so have we, expanding our services and creating new partnerships to better support enterprises of all sizes, including through technology services and strategic consulting. We’re investing in new ways to help companies and entrepreneurs communicate and thrive because APO Group is committed to African excellence. This approach enables our clients to focus on people, building their organisations, and creating jobs that fuel the future for Africa.