African Sales Company (ASCO)
Julie Day is an accomplished professional currently serving as General Manager at African Sales Company (ASCO) since May 2023. Prior to this role, Julie was the Head of Trade & Operations at ARC Store South Africa from July 2020 to April 2023. Julie's extensive experience at Edcon spanned nearly two decades, during which time roles included Managing Director of CNA, General Manager for Red Square, Boardmans, and Edgars Home, as well as various positions in buying and brand management. Julie holds a National Diploma with Distinction in Business, Management, Marketing, and Related Support Services from an unspecified institution, attended from 1991 to 1993, and is a graduate of Suncrest High.
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African Sales Company (ASCO)
African Sales Company (ASCO) is an expert in luxury, authentically connecting beauty brands with people across Sub-Saharan Africa through our three business pillars, Distribution, Retail and Communication. We promote the fundamental values of PEOPLE, ENTREPRENEURSHIP and PERFORMANCE We are the preferred distributor of leading international fine fragrance and cosmetic brands in Southern and Sub-Saharan African markets; providing access to a comprehensive domestic network. The Group operates five own retail brands, across twenty-two B&M doors with connected online platforms and an e-commerce shop. Our embedded communication agency, Velvet Luxe, offers clients luxury specialised full-service media, marketing and promotional solutions. Get a full understanding of what we are all about on our website: