Rafael Souza

Rafael Souza is a seasoned digital marketing professional with extensive experience in media performance management. Currently serving as a Senior Media Performance Analyst at Afya, Rafael oversees the management of campaigns across various educational units, focusing on strategy, budgeting, and performance analysis using tools like Power BI and Google Looker. Previously, Rafael held a similar role at Total Express, where significant achievements included an 819% increase in lead generation within a year. With a strong background in digital media, Rafael has also worked at Leveros, TVZ, Magazine Luiza, and IntegraMI Mídias Integradas, developing skills in campaign planning, performance analysis, and stakeholder negotiation. Rafael holds a postgraduate degree in Digital Media Business from Universidade Anhembi Morumbi and a Bachelor's degree in Social Communication, Advertising and Propaganda from FIAM-FAAM.