Amandine Mercier

Amandine Mercier is an experienced digital marketing manager at AGCO Corporation, specifically for Massey Ferguson EME, since September 2017. Amandine's responsibilities include defining and managing the global digital strategy, overseeing the deployment of CRM and CPQ tools, and implementing marketing automation strategies to improve data quality and support sales teams across various European regions. Prior experiences encompass innovation project management at EPILOR, commercial analysis at Lely, and roles in agricultural operations and service management. Amandine holds a Master's in Supply Chain Management and International Trade from ICN Business School and multiple degrees focused on agriculture and business from prestigious institutions.