Amy Bartlett

Amy Bartlett is a seasoned marketing professional with extensive experience in CRM and digital marketing across various sectors. Currently serving as a Senior Retention Marketing Manager at Ageas UK since April 2020, Amy previously held roles such as CRM Manager and Insight and CRM Manager at Farrow & Ball, and Digital & CRM Manager at Connected Fitness Labs with Fitness First, where contributions led to significant accolades, including a first-place win at the Effective Mobile Marketing Awards. Earlier career milestones include serving as CRM Acquisitions Manager at Wyevale Garden Centres, where Amy was instrumental in the development of a DMA award-winning loyalty scheme, and as Digital & CRM Manager (maternity cover) at Mitchells & Butlers, where Amy launched a pioneering pub loyalty mobile app. Educational credentials include a BA (Hons) in Business Studies from Nottingham Trent University and an IDM diploma in direct marketing and interactive media from King's College London.