Rachid Kanaan

Rachid Kanaan has a wealth of experience in the advertising and marketing industry spanning over two decades. Rachid currently holds the position of Senior Director of Brand Management at Agency Habitat since April 2022. Prior to this, Rachid served as a Senior Marketing Consultant at MISA Imports Inc. starting in November 2018.

From 2015 to September 2018, Rachid worked as the General Manager at Havas, where they successfully improved operational efficiency, team spirit, and client relationships. During their tenure, they tackled challenges related to client trust and internal demotivation while also introducing new services such as digital services and executive coaching.

Before joining Havas, Rachid worked at Saatchi & Saatchi (We Are Saatchi) as the Head of Strategy from June 2007 to May 2015. During this time, they developed a strategic thinking process tailored to the creative lead agency, resulting in a 50% increase in positive returns on pitches. Additionally, they played a pivotal role in the strategic thinking development within the Khoury Home marketing department.

Rachid also held the position of General Manager at Dentsu Algeria from March 2006 to April 2007. Rachid successfully mobilized and motivated internal talents while securing new clients and increasing the gross profit margin.

Rachid had a similar role as General Manager at Publicis Bulgaria from June 2005 to November 2006. Rachid restructured the agency to better meet clients' needs, ultimately taking the company from the 6th to the number 1 advertising agency in the local market.

Earlier in their career, Rachid worked as a Senior Account Director at Drive - Dentsu (KSA) from February 2003 to May 2005, managing the Toyota and Lexus brands in KSA. Rachid also served as an Account Director at Dufresne.Corrigan.Scarlett in Paris, France from January 2001 to January 2003, where they developed strategies to improve team outcomes.

Rachid's first job in the industry was as an Account Manager at BBDO Worldwide, where they gained initial experience from May 2000 to January 2001.

Overall, Rachid Kanaan's work experience demonstrates their proficiency in brand management, marketing consulting, operational efficiency improvement, and strategic thinking development within the advertising and marketing sector.

Rachid Kanaan obtained a Master of Laws (LL.M.) degree in Law from Université Panthéon Assas (Paris II) from 1989 to 1993. Additionally, they pursued a degree in Business Law from the same institution, although specific dates were not provided. In terms of certifications, Rachid acquired Executive and Leadership Coaching from the International Coaching Federation, although the month and year of obtaining this certification were not specified.