Agency Inc
Michael Brennan is a seasoned professional with extensive experience in research, data, insight, and strategic planning across multiple business sectors. Currently serving as Research Director at Ingenious8 since May 2021, Michael also holds the position of Director at Cephalopod Consultancy Ltd as a self-employed consultant. Additionally, Michael is a Consultant at Profusion and serves as Research & Planning Director at Agency Inc, a strategic marketing agency. Prior roles include Executive Director at Trajectory Partnership, Insight Director at OMD International, and Senior Insight Manager at Posterscope UK. Michael's background encompasses strong expertise in consumer insights, trend analysis, and brand positioning, contributing significantly to projects and contracts that span ad hoc consultancy, thought leadership, and strategic initiatives.
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Agency Inc
We make the complicated simple. We develop simple strategic and creative solutions for marketing people working in complex, international businesses. We are recognised as experts in B2B marketing, trusted by some of the largest companies and biggest brands in the world. In the sectors in which we operate we aim to become the best B2B agency in the world (pound for pound). How do we make the complicated simple? We work as a team to interrogate our client's businesses, explore the wider context, gather insights, and establish a clear focus and ambition for each campaign. Creative solutions are built from a robust strategic framework and a clear proposition, enabling us to address the emotive needs of our audience every time. And we work hard to keep things simple throughout the entire process from brief to implementation, maintaining visibility and simple control for our clients, whilst always supporting them with our own views and opinions. We specialise in three disciplines, and continue to win notable industry awards in every area: i. Branding ii. Campaigns iii. Content marketing And we work for the world's leading companies in three sectors: i. Technology ii. Engineering iii. Sports & leisure