Agency Inc
Nikki Guevarra is an accomplished marketing professional with extensive experience at Agency Inc since August 2014, where roles have included Director & Head of Strategy, Strategy Partner, and Group Account Director, overseeing key accounts such as ABB and Premiership Rugby. Previous experience includes a Senior Account Manager position at The Marketing Store, focusing on brands like Carlsberg UK and McDonald's UK, and a contract role at Incremental Marketing Group managing accounts like Unilever Australasia. Earlier career stages included teaching English in Spain and various marketing roles across different companies, all underpinned by a Bachelor of Business Administration from Macquarie University. Expertise encompasses strategic account management, campaign development, and client consultancy.
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Agency Inc
We make the complicated simple. We develop simple strategic and creative solutions for marketing people working in complex, international businesses. We are recognised as experts in B2B marketing, trusted by some of the largest companies and biggest brands in the world. In the sectors in which we operate we aim to become the best B2B agency in the world (pound for pound). How do we make the complicated simple? We work as a team to interrogate our client's businesses, explore the wider context, gather insights, and establish a clear focus and ambition for each campaign. Creative solutions are built from a robust strategic framework and a clear proposition, enabling us to address the emotive needs of our audience every time. And we work hard to keep things simple throughout the entire process from brief to implementation, maintaining visibility and simple control for our clients, whilst always supporting them with our own views and opinions. We specialise in three disciplines, and continue to win notable industry awards in every area: i. Branding ii. Campaigns iii. Content marketing And we work for the world's leading companies in three sectors: i. Technology ii. Engineering iii. Sports & leisure