Carlos Rojas

Carlos Rojas has extensive experience in performance marketing and digital advertising. Carlos is currently working as the VP of Performance Marketing at AgendaPro, a software company that simplifies daily tasks for salon and medical center owners. In this role, they are responsible for generating demand and optimizing ROI through various digital marketing channels, including social media advertising, search engine marketing, and organic positioning.

Prior to their current role, Carlos served as the Head of Performance Marketing at AgendaPro and as a Marketing Performance Leader. Carlos was instrumental in creating advertising strategies on platforms like Facebook, Google, and SEO, which successfully positioned AgendaPro as the leading scheduling software for beauty and health businesses in Chile, Colombia, and Mexico.

Carlos also has experience in account management and digital marketing. Carlos worked at Atracción Lab, a digital consulting firm, where they were responsible for creating and implementing advertising campaigns on digital media platforms. Additionally, they worked at Adribalance, an Instagram account focused on nutrition and exercise advice, where they collaborated on the business model and developed content strategies to increase the target audience's followers.

Early in their career, Carlos worked at Vrin Social Media, a social media marketing agency, where they were responsible for creating content campaigns and tracking trends in the industry. Carlos also gained experience as an engineer supervisor at OOG Ingeniería c.a and completed an internship at the Instituto de Energía de la Universidad Simón Bolívar (INDENE).

Overall, Carlos Rojas has a diverse background in performance marketing, digital advertising, and account management, with a proven track record of delivering results for various companies and industries.

Carlos Rojas completed their Bachelor's degree in Electrical Engineering at Universidad Simón Bolívar from 2003 to 2011. In addition to their degree, they have obtained certifications in Growth Marketing from Reforge in January 2023, as well as certifications in 2020 Hubspot Champion User and Inbound from HubSpot Academy in February 2020 and May 2018, respectively.