Agile Product Marketing Group
Mark Shapiro is a highly experienced marketing executive and consultant, currently serving as the Founder and Chief Engagement Officer at Agile Product Marketing Group since May 2014. With a track record of working with startups in Enterprise SaaS, cybersecurity, and IoT, Mark specializes in eliminating marketing defects to enhance customer acquisition and sales velocity. Mark has led strategic efforts for notable companies such as Conjur, Cryptzone, and Ubiq Security, where roles have included Interim CMO and VP Marketing. Mark's extensive career includes senior positions at INSIDE Secure, Apple, AuthenTec, and Verizon, emphasizing product marketing and strategic repositioning in the security sector. Mark holds a Bachelor of Science from Carnegie Mellon University and an MBA from Wake Forest University School of Business.
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Agile Product Marketing Group
Agile Product Marketing Group is a customer-centric product marketing consultancy that works with B2B software and SaaS companies who target enterprise buyers of Cloud and IT security products.They provide strategy and hands-on execution related to: Product Launch and Go-To-Market, Lead Generation and Sales Enablement, Messaging andPositioning, Marketing Analytics and AutomationWhen your businesses is faced with limited resources to plan and execute on new or existing initiatives, they bring the industry experience, ideas, and the toolbox to turn them into actionable plans and programs. They are marketing strategists and tacticians: the thinkers and the doers. They offer marketing-as-a-service where clients can get consulting services on either a project-by-project or fractional staff augmentation basis. With a flexible pay-as-you-grow approach, you can now scale marketing resources up and down to meet your demands - giving your business the ability to stay agile and responsive.