Lauren Hoover

Lauren Hoover is a skilled marketing professional with extensive experience in content marketing and brand management. Currently serving as the Content Marketing Manager at Agio since October 2023, Lauren leads the development of various marketing materials to support demand generation initiatives, primarily utilizing persona-based and Account Based Marketing (ABM) strategies. Previously at PrimePay, Lauren held positions including Senior Content Marketing Manager, where responsibilities included driving web traffic and brand awareness, and executing content strategies that enhanced revenue and growth opportunities. With a Bachelor of Science in Business focused on Marketing and Management from Penn State University, Lauren's background includes roles in corporate communications and customer service, showcasing a diverse skill set in the marketing field.