John Muthee

AgNexus Africa is a market research company helping clients make sense of the ever-changing retail markets in sub-Saharan Africa. With more than 50 years’ experience in the region, our deep understanding of its people, as well as of teams and processes allow us to deliver unique and eye-opening market insights. AgriTrack™ is an ongoing countrywide research project that tracks farmers' investments in agriculture inputs. Developed by AgNexus Africa, AgriTrack is a syndicated study that involves collecting data from participating agro dealers on a monthly basis. This information is aggregated to highlight farmer purchases in various product sectors and categories. AgriTrack has helped may agrovets make informed decisions regarding product stocking and pricing as well as identifying new business opportunities.