Sofie Rydbratt Wallner

Sofie Rydbratt Wallner is an accomplished CRM Manager with extensive experience in marketing communication and customer relationship management across various industries. Currently serving as CRM Manager and Team Lead at Agria Djurförsäkring since October 2022, Sofie previously held roles at Preem AB as Marketing Communication & CRM Manager and CRM Manager, where responsibilities included the development of CRM strategies for B2B and B2C segments and overseeing loyalty programs. Sofie's earlier tenure included positions at The Body Shop as CRM Manager, where initiatives such as the “Love your body club” were launched, and at Canon EMEA as Marketing & CRM Co-ordinator focused on CRM system implementation. Sofie holds a Master of Science in Business Economics from Uppsala University and has obtained certifications in Marketing Automation and Privacy, underscoring a strong commitment to professional development in CRM and marketing.