Cicero Hennemann

Cicero Hennemann is an experienced professional in digital transformation and data analytics, currently serving as Senior Director of Digital Experiences and Data & Analytics at Agthia Group PJSC since January 2024. Prior to this role, Cicero was Head of the Digital Hub for Western Europe at Reckitt, leading digital transformation initiatives across multiple countries. Cicero's career encompasses various leadership positions at notable companies, including dunnhumby, Transmission, and Rocket Fuel Inc., where a focus on digital analytics and programmatic strategies was paramount. With a solid academic background in Business Administration and Marketing from the University of Tübingen and the Federal University of Rio Grande do Sul, Cicero brings a wealth of knowledge in driving impactful marketing strategies and technological advancements in the digital landscape.