Lena Skiba

Lena Skiba is an accomplished professional with extensive experience in the beauty, e-commerce, and real estate sectors. Currently serving as Produktchef Skönhet at Åhléns AB since October 2024, Lena is responsible for enhancing the beauty business across 50 department stores and a growing e-commerce platform, managing over 250 brands such as L’Oreal and Kérastase. Previously, as Co-owner and Head of E-commerce at Häxan AB, Lena successfully launched the company's digital presence, achieving a 1000% revenue growth within six months. Lena co-founded Skinfo, which promotes transparency in cosmetic ingredient lists across numerous brands, and held key positions at several companies focused on real estate and property development, including BASE2 and Koerth Property Branding. Lena holds a Bachelor of Science in Building & Architectural Engineering from Malmö University.